I've been building businesses now for over 20 years. I've raised money, lost money, nearly burned out, and somehow fell back in love with the work.

I'm Colin. I run Float, been married 19 years, 3 teenage kids.
My goal here is to share the lessons learned that running a business forces me to grapple with.

Colin Hewitt
Jan 2026


May the Force be with you

Why I’m leaning optimistic on AI It’s always tempting to revert to binary choices. And one that exists right now is AI optimist or AI pessimist. When you take either of those positions it’s easy to begin to delete and distort information that’s coming your way. In all the millions of data points coming at us. We find...
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You can’t change your thoughts but you can change your thinking

Something Eileen Gu (the most decorated free skier in history) said recently has gotten a lot of attention. “You can control how you think and therefore you can control who you are...  …and so with neuroplasticity on my side - I can literally become exactly who I want to be.” It’s obviously working for her.  But aren’t...
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We don't talk about Fax Club

Fax Club 2.0 I’m just back from a day in London meeting a group of 40 people for the first time.On top of that - I didn't even know any of their names, just their numbers. For the past 12 months we’ve been part of an experiment called Fax Club.This was the 2nd Fax Club to run and after missing out on the first one - I...
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Getting Radical

The origin of the word radical - comes from latin and means ‘root’.  I think of it in terms of change.  Radical change means to get to the root, the fundamental nature of what is going on.   Sometimes change won’t happen if it’s at a superficial level - which is like the opposite of radical or the root level.   I’ve...
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A journey in Code

My first computer was a ZX Spectrum.  I was maybe 8 or 9 years old. I loved it.   I feel lucky to have been around to see the growth of that industry, the Commodore64, the Atari ST.  Consoles like Nintendo and Sega Megadrive came soon after, but thing about getting in just before was that we got to see a little more...
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Pass the Butter

There’s a meme among programmers where if you’re asked to do something quickly - an engineer will spend hours coming up with a solution - that will never recoup the time that it saves.   I have sympathy with this - as I recently spent an hour trying to create a shortcut on my phone to report the constantly overflowing...
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The destination vs the journey

There's a powerful myth that says you'll feel different when you reach the destination. The perfect partner. The dream job. The exit. The figure in your bank account. This myth is persuasive. It's taken me a long time to realise it's power. It's so tempting to believe we'll feel different on the other side. But it's...
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Writing for kicks not clicks

I've had a journal since I was 17. It's weird to go back 30 years and read your thoughts from then. I laugh at how certain things felt like a big deal. I cringe at a lot of it, but try to have grace for this younger human figuring out life, leaving home, navigating uni and settling in a new city. Writing helps the get...
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The problem with thinking...

Feelings flow from our thinking.Our thoughts create and tap into stories that our imaginations run with.  "Our sales are down today…" - may be factual - but the next part is what happens when we connect a story to that… "I'm failing" or "our marketing is failing." This is an example of a thought that connects to a story...
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A rupture

One of the reasons I started writing again - was to help me think.  We live in a world where there is so much content.   Whatever platform you are on - it’s easy to fall down a content rabbit hole and be lost for hours in genuinely interesting opinions and debates.  This weekend Alex Pretti - a 37-year old intensive...
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On getting older, and why write at all?

This summer I'll turn 48 years old. For a long time I've enjoyed the process of getting older.Loved getting to 18.Loved getting to 30.Even 40 felt like a great milestone.But approaching 50... feels different.There is no getting away form the fact that barring some medical breakthroughs I'm in the 2nd half of my life. On...
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